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Punchlines that deliver the punch

3 January 2008

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Nike : Just do it Tata Safari Dicor : The only thing that stops you is you. IBM ThinkPad : I think, therefore IBM (read I Am) Philips : Lets make things better (this was their punch line, now it’s Sense and Simplicity) Polaroid : We don’t have negatives ?? : Life is a game. CEAT : Born Tough HP-Invent : Everything [...]

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Water, Water everywhere and too much CO2 to emit

6 November 2007

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What’s the per capita usage of water in India?The per capita availability of water now stands at 1,250 cubic metres. India is in a precarious situation as water availability is concerned, given that the country in which nearly 17 per cent of the world’s population resides has only 4 per cent of the global freshwater [...]

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What is Marketing, Advertising, Promotions, Public Relations and Sales ?

31 October 2007

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Consider this common example of the marketing process. If the circus is coming to town, and you paint a sign saying, ‘Circus Coming to the Andheri Ground this Saturday‘, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the [...]

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